Therefore today let’s determine what’s PageRank or PR. Mentioned shortly, PR is just a brand of Google, it belongs and then Google and it’s used to rank sites to show their significance, quality and acceptance in the Internet. Valuation of PR is about quality links going to a certain website. Now there are many reasons why sites connect to different sites, it might be there value, of good use content, guide or quality. These links also offer as votes and the more quality backlinks a web site acquires from different websites, it’s thought that its PR will be higher. These hyperlinks is likely to be considered by Google and is going to be found in the computation of a website’s PR. “PageRank Engineering: PageRank shows our view of the importance of webpages by considering more than 500 million factors and 2 billion terms. Pages that individuals believe are essential pages get a larger PageRank and are more prone to appear at the the top of search results.”
The aforementioned is cited from Bing Corporate Engineering Overview (at the time of the writing). It is self-explanatory and obviously states that improving your PR will definitely raise your chances in landing at the very top results. Take notice that this really is only 1 way on what Bing chooses which sites is likely to be opted for to be listed at the top of SERP, still another way will undoubtedly be discussed later. Now, the direct relation of PR to SERP is shown clearly here. If your website’s PR increases then the chances of getting a good list in SERP also improve but take note, it does not always perform the other way around or vice versa, having a reduced PR does not at all times mean a website’s status in SERP can lessen or drop. “Hypertext-Matching Examination: Our search engine also assesses site content….our technology considers the entire content of a typical page and facets in fonts, subdivisions and the complete area of every word. We also analyze the content of neighboring website pages to guarantee the effects returned are the most highly relevant to a user’s query.”
Again, the above mentioned is quoted from Bing Corporate Engineering Overview (at enough time of this writing). This is the next way on how Bing decides which websites will undoubtedly be shown towards the top search results. This process does not require the use of PR but rather the relevance of the content on the basis of the keywords being searched by Web users. That is exactly why some websites despite zero or low PR or which are new in the Internet places at the top five research results. This is also the reason why some webmasters might say to select SERP and maybe not PR, not knowing that PR also plays an important role in SERP rank. They don’t really know that the relevance of content coordinated contrary to the keywords being searched is the method being utilized on who places towards the top research results. Therefore in my opinion, if two competing Webpages having related material and targeting the same pair of keywords are indexed, usually the one with the higher PR will be actually chosen.
Both of these are only a summary on what Google presents its serp seo api, it may be the use of PR, the utilization and relevance of keywords or both. It is just a very complex method and currently no body really knows the most recent algorithm used by Google since it is no more announced or created identified widely, but be confident Google is performing good in giving probably the most relevant search effects in the Web. Therefore in order to increase your website’s possibilities to land towards the top research effects, to have a excellent position in Bing SERP, position excellent content in your site and increase their PR by obtaining quality backlinks.